When you stop to think about it, how many startups aren’t strapped for cash? Very few have unlimited funding and so this is probably important for most startups thinking to launch soon. If there is one constant in all this, it would be that having a website is an important piece of the foundation of any business large or small.
An online presence is how most consumers will find you, even if you are a local, brick-and-mortar business and it is one of the key ways in which you begin to develop your brand. With that said, there is no doubt you need a website, but why WordPress? There are actually several very good reasons why WordPress fits the bill, especially for cash-strapped startups and that would be at least 95% of them!
WordPress Is a Cost-Effective Opensource CMS
While it is important to have a website tailored to your industry and brand, you may not have the financial resources to contract a totally bespoke website from the very beginning. Since WordPress is an opensource content management system, CMS, there are thousands of free templates available waiting to be customised for your website. Although it’s not ideal, it’s a starting point that is affordable. For example, WordPress development in Birmingham complete with customisations could have your website up and running, in a matter of days. A totally bespoke site can come later if needed and as funding is available.
WordPress Is Extremely User-Friendly
In the beginning you may only be able to contract a bare-bones number of services from a WordPress development team so there will be some things you will need to do for yourself. This may be uploading content to your blog, product listings on your main categories pages, and so forth. It is suggested that, if you are new to uploading content and have little to no experience in anything remotely pertinent to web design or development, you use WordPress hosting as opposed to web hosting simply because the dashboard will have all the tools, and only the tools, necessary for hosting a WordPress site.
Almost Unlimited Plugins
Here again, plugins are available throughout the WordPress community and thus, cost effective. Most are free just like the thousands of WordPress themes freely available. It’s simply a matter of a few customisations and they can enhance your business site within moments. You may need to have your web development company upload and customise your plugins, but when the plugin itself is free, the cost is minimal. No matter what kind of plugin you need, you are almost certain to find one that is either free or very, very inexpensive. What more could you ask when funding is at a premium? There is no doubt that WordPress is the best content management system for newbie entrepreneurs and startups. However, if at all possible, you should look into starting with a WordPress theme bespoke for your business. That would be the fastest way to begin visually branding your business, but if financing is an issue, that could come later. With all that said, welcome to the world of WordPress.