Founder, Homesgofast.com
HomesGoFast.com — Building an International Property Buyer Network
Founded in 2002, HomesGoFast.com was created to connect property sellers, agents, and developers with overseas buyers through emerging online marketing channels at a time when international property search was rapidly moving online.
The Idea Behind HomesGoFast
Following early experience building UK property marketplaces, I recognised a growing demand from international buyers seeking property abroad. Traditional marketing methods struggled to reach global audiences efficiently, while the internet created new opportunities for cross-border discovery.
HomesGoFast was designed as an international property marketing platform focused on generating enquiries from overseas buyers through search visibility, digital publishing, and global online audiences.
- International property listings across multiple countries
- Buyer-focused discovery through organic search
- Marketing exposure for agents, developers, and private sellers
- Cross-border property promotion and lead generation
Innovation in International Property Marketing
At the time of launch, most property portals operated nationally. HomesGoFast focused instead on international demand, helping real estate professionals reach buyers relocating, investing, or purchasing second homes abroad.
The platform evolved alongside search engines and digital publishing, combining property listings with editorial content and global distribution channels to attract organic traffic from international audiences.
This approach helped demonstrate how online platforms could act not just as listing directories but as buyer acquisition ecosystems powered by content, search visibility, and long-term audience development.
Platform Growth & Development
Over time, HomesGoFast expanded into a global property marketing platform serving agents and developers across multiple continents. The business developed partnerships, automated listing feeds, and scalable marketing solutions designed to deliver consistent international exposure.
The platform’s longevity reflects a strategy focused on sustainable organic growth rather than short-term advertising models, enabling it to remain active through multiple cycles of digital transformation within the property industry.
My Role as Founder
- Concept development and international positioning
- Digital marketing and SEO strategy
- Platform and product development
- Global partnership building
- Development of buyer acquisition systems
Why This Mattered
HomesGoFast represented a shift from national property advertising toward global digital marketplaces. By focusing on international buyer demand rather than local listings alone, the platform demonstrated how technology could connect property markets across borders.
The experience helped shape a broader global property buyer and lead generation network, working alongside platforms such as EuropeanProperty.com and later marketplace initiatives.
Visit the platform:
www.homesgofast.com
Building a Global Property Audience Network
As social media platforms matured, HomesGoFast expanded beyond a traditional property website by developing a network of highly targeted international property communities across Facebook. These groups were created to connect buyers, sellers, agents, and investors within specific geographic markets and lifestyle-driven relocation destinations.
Over time, more than 50 country and location-focused Facebook groups were established, covering markets ranging from Spain and Portugal to Sri Lanka, Brazil, and emerging international property hotspots. Many of these communities grew to tens of thousands of members, forming engaged audiences actively discussing buying, selling, relocation, and investment opportunities.
Rather than relying solely on paid advertising, this approach focused on long-term audience building — creating trusted communities where property discussions and listings could reach highly relevant international buyers. The result was a unique global distribution network supporting the wider lead-generation ecosystem behind HomesGoFast.
By combining search visibility with community-driven audiences, HomesGoFast evolved into a global buyer acquisition platform powered not only by technology, but by engaged international communities.
These social communities continue to play a key role in connecting property professionals with overseas buyers, reinforcing the platform’s position as part of a broader global property buyer and lead generation network.
HomesGoFast has promoted international real estate across more than 50 countries through digital marketing and global audiences developed over two decades.
