I’ve run and built several startups off the back of my own innovations, and I’ve always been more comfortable ahead of the game than reacting to it.
As an innovator in the real estate sector, I’ve experienced first-hand what it actually takes to launch, scale, and sustain a startup — beyond pitch decks, buzzwords, and funding headlines.
In this section, I write about startups from the inside out: the realities of building products, finding market fit, navigating regulation, and surviving the less glamorous stages that most coverage ignores. I focus on where innovation genuinely creates value, where it doesn’t, and why many startups fail long before anyone notices.
This category is for founders, operators, and investors who want practical insight grounded in real experience, not recycled startup mythology.
