Category Archives for "Investment"

Crowd Fund Campaign Helps Clients Own The Business

UK property marketplace, TheHouseShop, has opened its doors to investors who are interested in owning a share of the fast-growing, digital property platform.

Since launching in 2016, TheHouseShop have expanded rapidly to create a unique “Amazon-style” marketplace designed to work equally for everyone involved in the market. Co-founders Sebastien Goldenberg and Nick Marr are now looking to raise £500,000 in an equity crowdfunding campaign via Crowdcube, in a bid to take the company to the next level.

UK-based property marketplace, TheHouseShop, have launched an equity crowdfunding campaign on Crowdcube, offering investors a chance to own a stake in the company and join their mission to create a fairer, safer and cheaper way to transact property. Launched in 2016 by ex-MD of CitiGroup, Sebastien Goldenberg, and serial property entrepreneur, Nick Marr, TheHouseShop was created with the aim of bringing the entire property market under one roof.

Unlike the big agent-only portals (Rightmove and Zoopla), TheHouseShop developed a unique inclusive model that allowed them to work with everyone involved in the property market. By allowing both private individuals and estate agents free access to the platform, TheHouseShop have created an “amazon-style” marketplace where private and professional players sit alongside one another.

Unlike the big agent-only portals, we work with both private individuals and professional estate agents. We wanted to make sure that our offering to agents was just as attractive and valuable as our offering to the general public. We believe that traditional estate agents still have a crucial role to play in the market and we want to help agents grow their businesses and reach an alternative audience by working with us.”

The property marketplace has expanded rapidly over the past 2 years and now has over 30 smart services to offer their unique mix of buyers, renters, sellers, landlords and estate agents. With everything from comparison services and professional valuations to reference checks, financial services and a unique rent collection service in partnership with Experian – TheHouseShop have employed the ‘network effect’ to quickly increase their customer base and improve user experience while keeping costs low.

About TheHouseShop:

TheHouseShop is a UK-based property marketplace that offers a one-stop-shop for buyers, sellers, renters, landlords and estate agents. With a unique inclusive model that allows us to work with everyone involved in the property market, we’ve created a platform to make transactions happen faster, safer and cheaper.

  • The only property site that works equally for both private and professional players
  • Over 3.3m properties added since launch
  • More than 30 smart services for buyers, renters, sellers, landlords and agents
  • A one-stop-shop with a suite of money-saving tools and services
  • Tens of thousands of buyers and tenants searching for property each day
  • A unique mix of properties you won’t find anywhere else
  • A new source of leads and instructions for estate agents



10 Essential Things To Do To Win When Pitching to Investors

Delivering the right pitch to investors is probably one of the most important things you can do for a business. Delivering the right pitch could be a life changing moment as money and backing sets your business on a new more competitive path. I give my essential tips and advice on how to reach that goal.

I have included a rather cool Infographic from Guy Kawasaki who is the chief evangelist of Canva, an online graphic design tool. Guy was an advisor to the Motorola business unit of Google. He is also the author of The Art of Social Media.

  1. Show the problem and solve it.

    Before the pitch or creation of a presentation you need to set yourself a goal. The goal to be able to clearly explain why and how your product answers a specific problem that is really out there.

  2. Cut The Crap. 

    Death by power point or any other presentation software is always a risk. It’s best to present your business in a manner that’s short, sweet and to the point. Investors need to be confident that your business will attract and retain customers. If they don’t understand your concept in a short time span, they may presume that customers won’t understand it either.

  3.  Make it real. 

    So your idea is fantastic and your pitch aims to get others to come along with you. Inspire investor confidence with facts, not fiction and even more important make sure those facts are true! Know the source of your facts and figures and ensure that they stand up. Be negative about your business and learn about the companies weaknesses

  4. Go SWOT. 

    SWOT analysis will help you prepare and learning and exploring each Strength, Weakness , Opportunity and Threat is going to make for a stronger more confident you. Use it to identify what advantages you have, ask yourself what will outsiders think your weaknesses are. What is the competition doing and how does this effect your business. SWOT is a mixture of internal and external analysis and will give you a better strategy to achieve the best pitch possible                                                                                                                          

  5. Show Passion it’s very infectious. 

    One of my personal strengths is being excited by a project and passing this on to the people around me. When pitching no one wants to listen to a boring fact sheet that has no passion for the business. Excite investors about your big picture, but be reasonable and responsible. Avoid bullshit pipe dreams and wild financial projections.

  6. Show three financial projections 

    Show crowd funders and other investors that you have a grasp on reality with three versions of financial projections: best case, moderate case and worst case. Base each of these models on facts, past and present performance data, industry and competitor analyses and a series of well-thought-out, defendable assumptions.

  7. Show that you spend money wisely

    It’s easy to spend other peoples money and investors need to know that you are frugal and spending on the right things. Running a business on a shoestring budget, low overheads, reasonable salaries is cool and demonstrating this reassures investors. Tell them how tight you are!

  8. Be Practical. 

    Normally investor money is needed to scale a business so you will need to prove some of the actions you will undertake to get that scale. Perfect your marketing tactics, sales strategies and operational procedures. Investors appreciate companies with sustainable step-and-repeat business models that are poised for exponential growth

  9. Use the expert. 

    business-expert                                                                                                                                                                                                                                                                                                                           Always bring someone along that can take the pressure off and knows more detailed parts of the plan than you. Using people wisely will mean that you will not be tempted to spout some bullshit when you don’t know. For me I would always bring in the financial wizard in the organisation. Winning credibility can be about having the right people around you.

  10. Use a maximum of 10 slides.

    Use the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising funds, selling your business, forming a partnership, etc. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. If you must use more than ten slides to explain your business, you probably don’t have a viable business!

 The 10 Slides You Need In A Pitch

The Only 10 Slides You Need in a Pitch

Infographic julielynnf. click to expand
More research

I hope my tips and advice about creating the perfect pitch helps, but as always if it doesn’t or you have some other crucial things to share please add to the article and make comment.