Wokingham’s Berkshire UK charm is not just in its historic buildings or scenic streets, but in the thriving local businesses that form the backbone of the community. Among these, Wokingham Jewellers Strange The Jewellers stands out as a testament to the enduring spirit of family-run enterprises. Established in 1918, this beloved jeweller has been a cornerstone of Wokingham’s business landscape for over a century, offering more than just fine jewellery, but also a sense of continuity and connection within the town.
A Century-Old Legacy in Wokingham
When it comes to local businesses with deep roots in the community, Strange The Jewellers is a shining example. Founded by Walter Strange over 100 years ago, the store has been an integral part of Wokingham’s commercial history. What started as W.J. Strange & Son on Peach Street quickly became a fixture on Broad Street, where it served generations of Wokingham residents with dedication and care.
Walter’s son Roland eventually took over the reins, ensuring the store continued to thrive. The success and longevity of Strange The Jewellers highlight the importance of supporting local businesses, which contribute to the unique character and vibrancy of our town.
Giving Back to the Community
In 2018, to celebrate their 100th anniversary, Strange The Jewellers launched the “100 Days for 100 Years” campaign, a heartfelt thank you to the Wokingham community. Over the course of 100 days, the store gave away 100 pieces of jewellery and watches, with the grand prize being a stunning 1.00ct diamond bubbles ring. This initiative wasn’t just about celebrating a milestone—it was about giving back to the town that has supported them for so many years. By encouraging people to visit the store and other local businesses, Strange The Jewellers helped to boost the local economy and foster a stronger sense of community.
Local Leadership and Passion
At the helm of Strange The Jewellers is Jason Hughes, who, along with his father, purchased the shop in 1987. Jason’s journey from a young jewellery enthusiast to the Managing Director of one of Wokingham’s most respected businesses underscores the impact of nurturing local talent. His commitment to the store and the community was recognized in 2019 when Strange The Jewellers won the Independent Fashion Jewellery Retailer award at the Professional Jeweller Awards.
Jason’s wife, Jo Hughes, brings her own unique flair to the business as Director and Design Manager. Her creativity and passion for customer service ensure that each visit to Strange The Jewellers is a memorable one. Jo’s role in the business exemplifies how local businesses offer personalized, thoughtful experiences that big chains simply can’t match.
*=Supporting Local Businesses for a Stronger Community
Marilyn and Lizzie, key members of the Strange The Jewellers team, further illustrate the importance of local employment and the familial atmosphere that defines so many small businesses. With decades of combined experience, they are not just employees but part of the Strange family, contributing to the store’s welcoming environment.
Marilyn’s 25 years with the business and Lizzie’s journey from a Saturday assistant to a full-time role after university highlight how local businesses invest in their people. This commitment fosters long-term relationships with customers and ensures that the expertise and passion within the business continue to grow.
Why Supporting Local Businesses Matters
Strange The Jewellers is more than just a shop—it’s a piece of Wokingham’s history and an essential part of what makes the town special. Local businesses like Strange The Jewellers are the lifeblood of our community, providing personalized service, creating jobs, and keeping the local economy vibrant.
As we celebrate the legacy of Strange The Jewellers, let’s remember the importance of supporting our local businesses. They are not only integral to our town’s identity but also to its future prosperity. So next time you’re in Wokingham, stop by Strange The Jewellers and discover the difference that local craftsmanship and community spirit can make. The business are member of the Master Jewellers
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