Google Matt Cutts – Should I build links using article directories?

Question – Links from relevant content in article directories – seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?

So i think over time, article directories have gotten a little bit of a worse name. So just to refresh everybody’s memory, an article directory is, basically, where you write 300, 400, or 500 words of content, and then you’ll include a little bio or some information about you at the bottom of the article, and you might have, say, three links with keyword-rich anchor text at the bottom of that article. And then you’d submit that to a bunch of what are known as article directories, which then anybody can download, or maybe they pay to download them, and they’ll use them on their own website. And the theory behind that is that if somebody finds it useful and puts it on their web page, the you might get a few links. Now, in practice, what we’ve seen is this often tends to be a little bit of lower quality stuff. And in fact, we’ve seen more and more instances where you end up with really spammy content, getting sprayed and syndicated all over the entire web. So in my particular opinion, article directories and just trying to write one article and just syndicating it wildly, or just uploading it to every site in the world and hoping that everybody else will download it and use it on their website, I wouldn’t necessarily count on that being effective. We certainly have some algorithmic things that would mean that it’s probably a little less likely to be successful now compared to a few years ago, for example.So my personal recommendation would be probably not to upload an article like that.

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