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YouTube Marketing What You Need To Know!


The power of Youtube cannot be underestimated it can provide businesses with a fresh source of traffic and business and enhance a brand. Budgets to perform well do not need to be huge and success can be had with some simple tips and advice that I provide below.

Capture the marketing power of Youtube

I was amazed at the power of an Iphone, Imovie and Youtube when I created a video whilst visiting the Thai island of Koh Samui see video below. Just like any social media platform don’t make the mistake of bombarding users with your ‘buy now’ message. Businesses that purely sell on social media turn off their followers and find it hard to engage at the important time when they want there key business messages to be heard.

The Facts About YouTube Marketing

1.YouTube is the second largest search engine in the world.

2. Since March 2014, the number of people watching YouTube videos has increased by 40%

3. YouTube has over a billion users which is almost a third of ALL people on the internet.

Marketing Advice

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.

how to stop a puppy from biting

Create a video that targets your audience’s searches and you’ll grab their attention.

To make your video more findable, you’ll want to focus on three key areas:

  • Title: Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after your initial keywords and rephrase your title for maximum effect. For example, your video on saving money for college might be called “College Savings Plans: The 529 Plan and Your Child.”
  • Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don’t be stingy with your description—more is… well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people searching YouTube for your type of content. You can also include more URLs throughout your content.

What Skills Do I Need?

In order to create videos that are going to be worth your audience’s time, you (or a team) are going to need to have a solid handle on at least these 5 areas:

  • Storytelling/Writing
  • Editing
  • Composition
  • Networking
  • A Basic Understanding of SEO

These basic components are in the DNA of nearly every video that spreads online.

Make Video Descriptions with Long Tail Keywords

In the past, if you had a channel dedicated to travel tips, you might create video descriptions with short keywords such as “travel,” “traveling”, “airfare” and “destinations”. Now, there’s much more of a focus on long tail keywords, which mimic the way people actually search for things online.

When posting video featuring your tips to get good travel deals, you might use phrases like “How to save money on a hotel” or “Easy ways to get the cheapest flights,” assuming your video covers those topics. In addition to using those keywords naturally in the video’s description, it’s useful to incorporate them into the “channel keywords” section of your profile. This could help your video rank more highly in Google, which may result in more viewers.

Here is one of mine

Great places to find out more about Youtube Marketing

My Questions & Advice About iMovie for Iphone

This article is about using the iMovie app and how I experienced some success with my first iMovie with 25,000+ views in 4 days from upload to Youtube. It provides some useful websites that can help you create a video like a pro simply by using your phone.

My recent mobile phone change from Android to Iphone was celebrated by using the iMovie Iphone app. iMovie for iPhone is a heavy app, which meant the download process took longer than a typical application download. Once installed I simply opened the application and do as instructed “Tap + to start a new project.”

iMovie lets you create films and Hollywood-style trailers that are simple to make and simply spectacular. And you can edit at resolutions up to a stunning 4K on iPhone 6s and iPad Pro. When you’re done, you can watch the final cut anywhere with iMovie Theater. A few taps, a few swipes, and you’re ready for your big premiere.

Questions about using iMovie

Like many apps I had lots of questions

How to add titles in iMovie for iPad and iPhone

iMovie comes with a selection of great sound effects. They include audience applause, a dinosaur growl, footsteps, phone rings and …

Questions about using iMovie

A bit of research reveals that there are some common questions about using iMovie these include:

  • How to upload your iMovie video to YouTube
  • Enable friends to see, like and comment on your iMovie Project… Exporting a project to Facebook is a great way …
  • Create a trailer in iMovie for iPad and iPhone?
  • How to cut a clip using iMovie for iPad and iPhone?
  • How to add a freeze frame using iMovie for iPad and iPhone?
  • Pausing mid-shot (or freeze framing) can be cheesy, but it’s a great editing technique for comic book films and over?
  • How to add a theme in iMovie for iPad and iPhone?
  • How to add pictures in iMovie for iPad and iPhone?
Iphone and imovie

Iphone and imovie

Top 5 places to learn more about using Imovie

I found the best websites to learn about using iMovie were:

My iMovie Success

My first iMovie was made in Koh Samui, Thailand at hotel made with several short clips I stitched them together adding some background music. It was then easy to upload to my YouTube account. Adding a few popular tags the video saw 20,000+ views in a matter of days. This out numbered the hotels own promotional video.

see my Video

Music with iMovie videos

As always using commercial backing music can cause problems with Youtube. If you use commercial music as the background for your music video, you may be violating US copyright law.

A great solution is using YouTube‘s AudioSwapfeature is an easy way to give your silent YouTube video a soundtrack. It’s easy, legal, and free. This method removes your existing soundtrack, so only use this on videos that don’t have any dialogue

More help

Here is great place to become intimate with all the features of iMovie including how to create a trailer movie